According to music producer Viktor Drobysh, the popularity of Shufutinsky's composition is explained by its structural simplicity and memorable chorus, which creates a refrain effect that is easy to perceive and makes you want to sing. According to him, Shufutinsky's voice with its intonation style and timbre coloring gives the song emotional authenticity, which contributes to its sustainable success.
In addition, songs associated with a specific date or event, like "The Third of September", have a greater chance of becoming cultural markers. In modern popular culture, this song has long been an integral part of humor, jokes and memes.
In addition, thanks to social networks, hits are further distributed. Internet culture, including short videos, parodies and memes, turns a song into a viral element, adding new layers of popularity. The simpler and brighter the melody, the easier it is to replicate and adapt, the producer noted on the air of the "Public News Service".
Earlier, Mikhail Shufutinsky gathered a six-thousand-seat hall in the Kremlin on September 3.
The song "Third of September" was included in the album "Walk, Soul!" in 1994 and over time turned into an unofficial anthem of this day, and Shufutinsky himself repeatedly noted that this date has become a real national holiday for his fans.