Economy

RBC 500: Wildberries and Ozon entered the top 50, but lost to X5 Group and Magnit.

Wildberries and Ozon entered the top 50 largest Russian companies according to RBC.

Marketplaces Wildberries and Ozon demonstrated significant growth, entering the top 50 of the RBC 500 rating. The combined company RVB (Wildberries and Russ) ranked 24th, while Ozon ranked 41st. Despite the rapid growth of the online segment, traditional grocery retailers such as X5 Group and Magnit still significantly outpace them in revenue.

RBC 500: Wildberries and Ozon entered the top 50, but lost to X5 Group and Magnit.
Фото: Andrey Lyubimov, source: rbk.ru

According to the rating, RVB's revenue grew by 84% year-on-year, reaching 962.4 billion rubles, while net profit nearly quadrupled to 110.3 billion rubles. Ozon posted a more modest revenue growth of 45%, reaching 615.7 billion rubles, and ended the year with a loss of 59.4 billion rubles. Wildberries ranks ahead of T-Technology (formerly Tinkoff Bank) in the RBC 500 list, while Ozon ranks alongside Dom.RF and Fonbet.

Although online retail already accounts for over 20% of all retail sales in Russia, the traditional retail leaders remain out of reach. X5 Group (Pyaterochka, Perekrestok) ranks sixth (3.9 trillion rubles), and Magnit ranks ninth (3 trillion rubles). The ranking also included Yandex (22nd place, 1.1 trillion rubles), electronics chains DNS (32nd), and M.Video-Eldorado (53rd), as well as Avito (134th) and Lamoda (187th).

The rapid growth of marketplaces reflects the exponential increase in the scale of their businesses. Over the past five years, the e-commerce market, according to various estimates, has grown from 1.6-2 trillion rubles to 9-11.2 trillion rubles. Marketplaces' share of this volume increased from 23% to 64%, with Wildberries and Ozon accounting for 80% of this segment. These two platforms handle over 5 trillion rubles annually, accounting for 14% of all retail trade in the country.

This growth was fueled by changes in consumer behavior after the pandemic, the departure of foreign brands, and the development of parallel imports. Aggressive investments by the platforms themselves also played a significant role: in 2024, they invested approximately 1 trillion rubles in the development of logistics, marketing, and services.

Interestingly, the most popular categories have also changed. While electronics and clothing led in 2019, in the first half of this year, food products took first place (20.5%), followed by household goods (15.5%) and clothing (13.5%). According to analysts, Russia will remain the global leader in e-commerce growth from 2021 onward, showing a 33% increase in 2024.

Previously, Promsvyazbank will auction off the Raven Russia warehouses transferred to the state.

 

Author: Наталья Чудесатова

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