The head of the Central Bank of the Russian Federation Elvira Nabiullina made a statement that can be regarded as a signal of a possible change of course in monetary policy. At the press conference, she said that the probability of a further increase in the key rate has decreased.

“If they are insufficient (the speed and sustainability of inflation decline), we may take an additional step to raise the rate, although the probability of this has decreased,” Nabiullina said, hinting that the Central Bank may move to a softer policy if current trends in the economy persist.

Nabiullina emphasized that the Central Bank's goal remains the return of inflation to the target level of 4% by 2026, and that the decline in the rate of price growth in Russia is a direct consequence of the regulator's tight monetary policy.

The head of the Central Bank also noted that the Russian economy is moving along the trajectory of “soft landing”, which is manifested in a moderate slowdown in domestic demand and a gradual reduction of tension in the labor market.

At the March 21 meeting, the Central Bank made the expected decision to keep the key rate at 21% per annum.

This statement was made against the background of news about the fall in wholesale egg prices in Russia and producers' concerns about the decline in profitability, as well as the discussion of conditions for the possible return of foreign companies to the Russian market.

Author: Наталья Чудесатова

Prices for the same products on marketplaces can vary significantly due to various factors, including marketing strategies and platform algorithms. Dana Malkina, founder of Wildmanager, the largest school for training marketplace managers, explained that sellers use several approaches to price formation, such as dumping and dynamic pricing.

One popular method is dumping, where sellers set minimum prices to attract attention quickly. However, such a strategy can lead to losses, as it does not cover the costs of fullfillment, taxes, and marketplace commissions. Malkina recommends maintaining a reasonable price level to ensure profitability.

Marketplaces also use dynamic pricing, which allows them to automatically adjust prices based on demand, competitors and other factors. This requires sellers to constantly monitor the situation.

Promotions and discounts help to increase the rating of goods and attract buyers, but do not always bring profit to sellers. Packaging quality also plays an important role, as good packaging can increase the perception of a product as premium and justify a higher price.

In addition, sellers who set high prices should justify them with quality, uniqueness or additional benefits to justify the overpayment and remain competitive, summarized Dana Malkina in a conversation with RIAMO.

Earlier, the first quarter of 2025 (January-March) was extremely unfavorable for Russian sellers of smartphones due to a drop in sales of these devices by more than 20%. Also specialist Abroskin told how to cross out unnecessary payments from receipts and save money.

Author: Наталья Чудесатова