According to authoritative sources, in the rating of foreign car brands represented in Russia, companies from the Celestial Empire occupy several top positions at once. And the situation is unlikely to change dramatically in the foreseeable future.
The top includes Chery brand, which is actively increasing sales, taking an honorable place in the top four Chinese flagships in Russia, Geely, Haval, owned by Great Wall Motors and focusing on crossovers, as well as Changan.
The explosive growth in demand from buyers, and with different budgets and requirements for cars, is due to their relative affordability, up-to-date technologies and gradual expansion of the model range.
Reasons for the popularity of Chery cars in Russia
The Chery automaker has become one of the most popular brands in the domestic market. In the context of the withdrawal of Western brands, the company is actively increasing supplies and confidently occupies the niche that previously belonged to Japanese, Korean and European manufacturers.
One of the key factors of Chery's success is its affordable price compared to its competitors. Russian buyers get well-equipped cars with modern technologies at a price that is often lower than similar models from other brands.
Chery offers cars with advanced options (depending on equipment) such as digital dashboards, multimedia screens with Apple CarPlay and Android Auto support, surround-view cameras, adaptive cruise control, and driving assistance systems. These features were previously only available in more expensive European and Japanese cars.
Expansion of the model range and dealer network
The company is gradually introducing new models to the local market. Today you can find compact crossovers Tiggo 4 Pro, Tiggo 7 Pro, family Tiggo 8 Pro Max, as well as the premium brand Exeed, which competes with luxury brands.
After the withdrawal of Western brands, Chery quickly established a parts supply chain and increased the number of authorized dealers. This reduces service costs and makes buying more convenient for customers.
At the same time, Chery offers a long extended warranty on its cars - both in terms of ownership period and mileage. This increases confidence in the brand and reduces risks for customers.
To summarize, we can say that even in case of return of European and Japanese brands to the Russian market, the latter will have to face the established brands from the Celestial Empire, which have already broken into the sales leaders in their segment. And Chery is a vivid confirmation of it.
Based on the materials of https://red-auto.ru