X5 Group, which manages the Pyaterochka, Perekrestok and Chizhik chains, launches sales of ready-made frozen food. Dishes prepared by shock freezing retain their taste and beneficial properties, and their shelf life is extended. So far, the products are being tested in our own factories, but in the future the company plans to cooperate with partners.
The largest Russian retailer (Pyaterochka, Perekrestok, and Chizhik chains) X5 Group is entering the frozen ready meals market, seeking to occupy a niche between restaurant delivery and home cooking. Thus, shock freezing is used, which preserves the taste and nutritional properties of products, destroys bacteria, prolonging the shelf life.
The X5 is currently being tested at two of its own factories, but it is planned to involve third-party manufacturers. Soups and second courses (portioned) are available for sale.
The first batches have already appeared in online stores of the chains. In the future, the expansion of the line and the launch of offline stores.
Vkusvill is betting on the premium segment and is exploring the possibility of expanding its product range. Metro focuses on HoReCa (coffee shops, restaurants), noting the demand for frozen desserts and complex dishes, Vedomosti reports.
Earlier it was reported that Russians began to buy pollock, trout, shrimp and ready-made fish products more often. In addition, stores with Russian goods are experiencing a boom in popularity in the United States. Americans are massively discovering traditional tastes, from herring under a fur coat to Borodino bread, and the demand for Russian gastronomy is growing even in the hinterland.