Delivery services and grocery stores are also seeing an increase in demand for shawarma.
Over the past year, sales of shawarma have increased by 100-200% for some fast food market participants. Such dynamics are caused by the rise in price of other types of "fast food", such as sushi, rolls and frozen pizza, according to statistics published by industry companies.
During the five months of this year, Perekrestok sold 590 thousand shawarmas, which is about 2.5 times more than during the same period last year. Networks "Doner42" (Dodo Pizza) and "Samokat" also showed comparable results, as indicated in the article.
Delivery services and grocery stores also observed an increase in demand for shawarma. Sales of this dish increased by 100-200%, while demand for ready-to-eat rolls fell by 17%, according to a representative of the retailer "Vkusvill," who attributes this to higher prices for sushi and pizza.
In turn, the director of the department of research and promotion of domestic wine products Roskachestvo Olesya Bunyaeva told about unusual combinations of wine and popular in Russia fast food. She recommends the choice of white wine as an accompaniment to shawarma with chicken, which is one of the most popular snacks.