Russian residents believe that the most desirable gift for them is money. The corresponding conclusions are contained in a study conducted by SOKOLOV brand analysts and A2:Research agency.
The survey showed that 39% of respondents prefer to receive gifts, and another 29% like to give them. As for specific gifts, the top-rated items included money (15%) accessories (13%), as well as flowers (12%), cosmetics and perfumes (9%).
At the same time, almost every tenth participant of the survey said that he is often given banal gifts, 7% said about useless gifts, including figurines and trinkets.
At the same time, the majority of respondents reported a desire to receive jewelry and accessories (21%), hobby goods (11%), as well as impressions, including travel, concert or theater tickets (11%).