Co-owner of the Russian business of the Starbucks network entrepreneur Anton Pinsky has applied for registration of new possible names for coffee shops.
Restaurateur Anton Pinsky, co-owner of the Starbucks chain of cafes in Russia, filed three applications with the RosPatent for registration of new possible names for the chain. The following variants appeared in the electronic database - Stars Pinskiy Coffee, Stars Kanokov Coffee and Stars Coffee.
Earlier it became known that in the renewed Starbucks in Russia, the specialty menu will disappear, but the format of the coffee house will remain. The new owners were only able to buy the buildings, and the American company will retain the drinks and recipes. The assortment of products available to Russians is still being developed.
In an interview with Ksenia Sobchak, Pinsky initially talked about two options for the name of the cafe chain in Russia. He suggested calling them Starbox and Stars. According to him, this way the brand would remain recognizable for clients.