According to the survey, 44 percent of those surveyed enjoy themselves several times a year.
A survey conducted by SOKOLOV Jewelry Analytic Center and A2:Research agency revealed that 75 percent of Russians regularly spend on pleasant purchases, including gifts for themselves.
According to the survey, 44 percent of respondents please themselves several times a year, 19 percent make gifts once a year, 12% - several times a month, and 8% - every week.
The average amount Russians are willing to spend on gifts for themselves ranges from 5 to 20 thousand rubles.
After studying the preferences of respondents, the researchers found that the most popular gifts for yourself are clothing (52%), jewelry (47%) and items for your favorite hobbies (27%).
However, the most desirable gifts for themselves are a car (18 percent), an apartment (17 percent) and a house, laptop or computer (16 percent).
Russians believe that a gift for oneself is not only a reward for work done, but also motivation to do something better or to combat stress.