Advertising is one of the motivating factors for mothers to stop breastfeeding.
The State Duma supported in the first reading a bill proposing a ban on advertising of infant formula as a substitute for breast milk because it is one of the motivating factors for mothers to abandon breastfeeding in favor of artificial feeding.
The authors of the bill propose to ban advertising of adapted milk formula intended for feeding infants from 0-12 months. The amendments include a ban on the use of discount coupons, bonuses, sales, special product displays, etc.
Advertisements for products for babies in their first year of life should include information on the age restrictions for the use of these products and a warning about the need to consult medical professionals.