Analysts believe sellers are pricing in rising costs because there are not enough pickers and couriers.
Goods in marketplaces have become more expensive due to a shortage of pickers and couriers. Kommersant wrote about this, citing Infoline's review for February 2024.
Sellers put increasing costs into prices, as they cannot cope with the shortage of staff. Increasing salaries does not help to solve the problem either.
Mikhail Burmistrov, CEO of Infoline-Analytics, said that the difference between online and offline prices can be 5-10%, which helps to compensate for the costs.
In addition, small orders are cut off.
"Kommersant" interviewed a number of companies. They explained that the price on the website in the store may differ, such a markup is not permanent and involves certain expenses.
Online sales of food products grew by 47% to 918 billion rubles last year. In 2021, the growth amounted to 146%, in 2022 - 63%.
According to experts, uneven price increases may reduce demand for delivery, and the service will not become as popular. But there is room for optimization, they say.
Burmistrov believes that those who use online delivery will not abandon it.
Earlier wrote that the inhabitants of Russia in 2022, 13 times more often ordered products online.
It was also reported that Russians spent on online delivery of products 917.5 billion rubles in 2023.