This will allow owners to activate various options, such as heated seats, at an additional cost.
The new initiative, dubbed Features-on-Demand, aims to deepen the personalization of vehicle usage.
While it has not yet been specified exactly what features will be available for older models via remote software updates, it demonstrates Hyundai's commitment to bringing more features to its customers after purchase. Similar subscription models have already been introduced by automakers such as BMW and Audi, showing the industry's tendency to innovate in the car service industry.
By the way, the introduction of paid subscriptions for brake performance is unlikely to be implemented by automakers, as this is a critical safety feature that all car owners should have access to without additional payment.
Earlier, the expert dispelled popular myths that Russian drivers believe in. The auto mechanic also told how to properly warm up a car with an automatic transmission.