At the beginning of July this year, a record level of sales of motor vehicles was recorded in the Russian Federation. Analysts note that this achievement is due to the desire of dealer companies to increase sales volumes.
According to data provided by the analytical agency Avtostat, a record number of passenger cars since 2015 were sold in the first week of July 2023. In the period from June 30 to July 6 of this year, 28,823 cars were sold, which exceeds similar figures for the previous period.
In the week preceding this one, from June 23 to 29, dealerships sold 25,876 passenger cars, which is also a significant figure.
Experts suggest that the high sales results are due to the active marketing strategy used by dealerships and distributors. As part of this strategy, buyers are offered various types of discounts, promotions and other marketing mechanisms, writes neva.today.
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