Sberbank creates service with data on purchases and transfers of Russians

The new project will analyze the banking operations of Russians and track information about the location of outlets with the help of 2GIS, which Sberbank acquired at the end of summer. The service will be developed as part of the SberAnalytics platform, which sells consumer expertise.

The new service developed by Sber will analyze the banking transactions of Russians and, comparing them with the geolocation of outlets, will be able to offer enterprises solutions in the field of real estate and land relations. So, the user will be able to find out where to place the new store. This was told to RBC by Sberbank Vice President Stanislav Kartashov.

In addition, the data will be used to analyze transport and migration flows in large cities. This will help improve transport planning. The company has already received requests from the authorities.

Sberbank noted that all data will be used in an impersonal form.

Photo: from open sources