It became known at the beginning of this week that VimpelCom is going to rebrand. Beeline introduced a new logo - now the company name is written with a small letter, and the corporate ball has rounded black and yellow stripes.
Beeline also changed its slogan. Previously, it read "Живи на яркой стороне" (Live on the bright side). Today, marketers introduced the slogan "На твой стороне" (On Your Side).
The company's press office said the rebranding effort is now in its first phase. "We want users, when they see our updated logo and slogan, to understand that we do not stand still and try to be better. Our most important value is the customer," said the press service.
Beeline also released a new mobile app and updated its website. The app is already available in the Google Play store; it will become available for iOS devices soon.